Principles First

Learn how principles first, changed the work culture and rocketed RealTruck to $100+ million in sales all while having a good time, helping customers, employees and partners.

Dancing @ Work

Get Book Updates

Subscribe to our newsletter to get book release updates  along with business tips on e-commerce, digital marketing and work culture.

Dream On

Anything is possible.  Remember, there is always room in the market for better.


Find and learn to live by your values for better decisions not matter what.

Doubtful Passenger

Learn how to reduce or get rid of the doubtful passenger in your mind.

Why Culture Matters

Culture develops with or without guidance.  In business where people and money are involved, I recommend you give it guidance.  In this chapter, we will discuss why culture matters, why & how we failed at it our first attempt, why & how we succeeded at our 2nd attempt and the results.

Culture is everywhere. Sports teams and their fans have it, companies and divisions have it, offices and departments have it.  Countries, states, cities and blocks have it.  Families, churches, schools, classrooms.  Etc. It’s everywhere

Pre-Order Book

"Companies with "one size fits all" ideas means they are moving towards one size fits none. #customize & #personalize for maximum impact." -- Scott Bintz from Principles To Fortune