100's of Ideas & Actions to Grow Any Business

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In his page-turning debut, Principles to Fortune, Scott Bintz shares hard-core experience and practical actions any business can take to create a winning workplace culture. It has received praise from business leaders like Chip Conley and Tony Hsieh. Learn how and why a company, that started in a basement, grew to over $100+ million in e-commerce sales. Winning best place to work awards and ranking on Internet Retailer’s top 300 mobile and top 500 e-commerce lists. All while having fun & delivering more to customers, business partners & employees.

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What People Are Saying....

“I was impressed with Scott Bintz’s commitment to culture from the first time I met him some years ago. He was able to grow a business from a hobby business to a multi-million dollar e-commerce enterprise. His book, Principles to Fortune, demonstrates what the true mojo is in companies- the people. RealTruck’s commitment to make people’s lives better was the secret sauce to their profound and unprecedented success. If you want to increase brand loyalty from your employees, your customers and even your strategic business partnerships, then you need to read Principles to Fortune. The book is based upon the principles Scott used within his own company, with concrete examples that can be adopted and adapted to most any company culture.”
Chip Conley – NYT Bestselling author, Hospitality Disruptor, Strategic Change Agent.

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"Companies with "one size fits all" ideas means they are moving towards one size fits none. #customize & #personalize for maximum impact." -- Scott Bintz from Principles To Fortune

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Why Scott Wrote The Book

Scott wrote this book for a few reasons; to share the RealTruck story, to help business owners and employees like me & to perhaps redirect the cut-throat assholes in to a more rewarding direction.

About Author

Serial e-Commerce entrepreneur and a good kind of crazy. Founder of RealTruck.com, RHRBrew, RedHeadedRebel.com, RHRSwag & more.


Learn how & why putting principles first in an organization and properly crafting your workplace culture is the real game changer for any business.

Work Culture

Anything is possible.  If you can get the culture right, driven by principles, creating innovation and growing a business becomes crazy easy.

Since 1993

Why Culture Matters

Culture develops with or without guidance.  In business where people and money are involved, I recommend you give it guidance.  In this chapter, we will discuss why culture matters, why & how we failed at it our first attempt, why & how we succeeded at our 2nd attempt and the results.

Culture is everywhere. Sports teams and their fans have it, companies and divisions have it, offices and departments have it.  Countries, states, cities and blocks have it.  Families, churches, schools, classrooms.  Etc. It’s everywhere

Improve Principles (The Team Learning at Google Campus)