Principles to Fortune – Soft Cover

(81 customer reviews)


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Hard-core experience and practical actions any business can take to create a winning company. It has received praise from business leaders like Chip Conley & Tony Hsieh. Learn how and why a company, that started in a basement, grew to over $100+ million in e-commerce sales. Winning best place to work awards and ranking on Internet Retailer’s top 300 mobile and top 500 e-commerce lists

  • “Tons of actions to enhance any business” – See what people are saying
  • Crush your competition & Killing status quo
  • Create a winning work culture
  • Just another “over-night” 20 year success story
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  • ISBN: 978-0-9996234-0-4

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A must read book for anyone in business, e-commerce or digital marketing. Principles and business experience from Scott Bintz.  The Art of Crafting a Culture to Massively Grow Your Business.  Learn how and why putting principles first at work, changed the culture and rocketed a little North Dakota company from the basement into a $100+ million e-commerce superstore all while having fun & delivering more to customers, business partners & employees.  Learn about Scott.

Get a quick look inside the book, download a sample reading.

Living by principles, knowing who you really are (the best or worst parts), along with the hard and soft skills you have (or are willing to put in the time to master) are the base ingredients for personal or business fortune. Principles can practice personally and at work. Often folks have great personal principles, but often fall short on them at work. Why? Is it fear? Is it work culture? My experience says it’s a mixture of both. This book shares the principles that transformed RealTruck as a business and me personally.   Learn Why Scott Wrote The Book.

Principles: Deliver More | Transparency Rocks | Improve |Take Risks | Include Fun | Be Humble

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Get your copy on order today.  Published May 8th, 2018 on Amazon & Barnes & Noble.

Learn more about the Author, Scott J. Bintz.

ISBN: 978-0-9996234-0-4

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Additional information

Weight 1.0 lbs
Dimensions 9 × 6 × 1 in

81 reviews for Principles to Fortune – Soft Cover

  1. Anonymous

    Super excited for this book to come out. I have heard Scott speak a number of times and always learn something new from him.

  2. Anonymous (verified owner)

    Super excited for the book release!!

  3. Caleb

    Love this book. Have read it four times now.

  4. James Key Lim

    “Principles to Fortune is written for anyone in business. It’s entertaining, full of surprises and insights. Scott Bintz shares the experience of creating a winning business culture with almost unbelievable results, right from the tiny state of North Dakota. Marketing, e-commerce and work culture all packed into a wonderful and inspiring read.” — James Key Lim – CEO of FutureProof Marketing

  5. Ken Colborn

    I’ve worked with many different types of companies and search engine optimization (SEO) is much easier and gets better results when you are working with a company that has a desire to improve and a willingness to take risks to get it done it. The book, Principles to Fortune shares how company culture can really impact a companies success in today’s competitive marketplace. — Ken Colborn, SEO & Analytics at Avalara

  6. Julian Maimin

    I had the fortune of watching Scott Bintz grow his e-commerce company from a fledgling hole in the wall to a company that competed amongst the giants. Scott’s unique approach to growing his company came to garner the respect of the largest players in the industry. What was fascinating is how Scott did it his way, on his terms, all the while embracing a unique brand of culture as the centerpiece of his company. I always admired Scott’s out of the box approach, which seemed to set aside the stiffness of corporate culture and rely more on what he knew to be real. The fact that he has taken the time to carefully and insightfully outline his journey, lessons and wisdom in his book Principles to Fortune, is a blessing to us all. A great read from front to back. — Julian Maimin CEO of Reacha & Co Founder of BAK Industries

  7. Bill Kennedy

    Principles become action only through experience, by seeing them work on a daily basis. When those principles are focused on for an entire book by someone you know, an AHA moment is created for the reader. Scott Bintz has done just that. His blend of what is best for the customer and the employee reinforce much of what is necessary for success. Scott uses his personal success with RealTruck to develop a process focused on learning and asking the question, “How do I make today better for our customers and our employees? — Bill Kennedy, Author & Development Director JRVLS

  8. Jeff Vanlaningham

    I had a front row seat for the transformation of RealTruck. The way Scott pulled together all of our collective values and formed our Guiding Principles was magical. But the real inspiration was what happened when we truly started living by those principles. We became a different company. — Jeff Vanlaningham, President of RealTruck 2007-2016

  9. Dr Robert Badal

    Principles to Fortune is a guide for those seeking success in the e-commerce field. It is also a remarkable defense for the central importance of culture in a business organization. Scott Bintz understands how to be successful in both arenas as a result of growing a truck accessory start-up into an Internet Retailers 14th “Fastest Growing in the Top 500.” I especially appreciate Scott’s willingness to share his knowledge with students, other entrepreneurs, and community leaders. This book is a natural extension of his instinctive gift for teaching. — Robert Badal, President of University of Jamestown 2002-2018

  10. Byron Dorgan

    Packed with business values you would expect from North Dakota. Scott Bintz’s, new book, Principles to Fortune, is an inspiring and wonderful read for those who run a business and those who want to start a new business. — Byron Dorgan, Former U.S. Senator

  11. Carol Rogne

    A great formula for business success. Scott Bintz’s book, Principles to Fortune is written for leaders who want to up the game. Packed with insights for really taking care of employees, customers and business partners. — Carol Rogne, CEO of DFC Consultants, Ltd.

  12. Greg Tehven

    “Scott is the real deal. He has built companies to massive scale, created engaging cultures, and made a tremendous impact in his community. Now, he breaks down his ideas into simple steps that each of us can apply. The best part about the book is that its not all about business, its about personal growth too. — Greg Tehven, Emerging Prairie Co-Founder

  13. Garrett Moon

    Packed with real experience and wisdom for growing a business. Bintz’s book, Principles to Fortune, shows how getting your company culture right, has game-changing results. Read it now! — Garrett Moon, CEO & Co-Founder of CoSchedule, Author of 10X Marketing Formula

  14. Marlo Anderson

    In Principles to Fortune, the insights shared by Scott Bintz are enlightening. As a hard working North Dakota Entrepreneur, Scott leveraged culture to build RealTruck into a $100 million business. This is a must read if you wish to accelerate your personal and business growth. Marlo Anderson, founder of National Day Calendar.

  15. Tony Hsieh (verified owner)

    Scott Bintz gives another example of how company culture can have a positive impact on people. — Tony Hsieh, CEO of Zappos.

  16. Chip Conley

    I was impressed with Scott Bintz’s commitment to culture from the first time I met him some years ago. He was able to grow a business from a hobby business to a multi-million dollar e-commerce enterprise. His book, Principles to Fortune, demonstrates what the true mojo is in companies- the people. RealTruck’s commitment to make people’s lives better was the secret sauce to their profound and unprecedented success. If you want to increase brand loyalty from your employees, your customers and even your strategic business partnerships, then you need to read Principles of Fortune. The book is based upon the principles Scott used within his own company, with concrete examples that can be adopted and adapted to most any company culture. — Chip Conley – NYT Bestselling author, Hospitality Disruptor, Strategic Change Agent.

  17. Clint Howitz

    This isn’t just another “How to Make Millions Selling Online” book focusing on achievement and profit. It’s much deeper and meaningful. It’s Scott’s authentic story of integrating core principles into his business to build a strong culture and help he and his team find personal purpose while doing so. The people at RealTruck happened to be building an eCommerce business but the strategies outlined in this book can be applied to any business. If fast money and power are your top priorities, don’t read this book. If creating true fortune in life through business is, read it and adopt this as one of your guide books. — Clint Howitz, Founder & CEO of

  18. Bob Wolf

    Scott Bintz has long been a pioneer in e-commerce but is most recognized for creating a culture the led to his company’s meteoric rise. The concepts in this book, Principles to Fortune lay out those principles and provide an outline which has had a lasting impact on my own business. — Bob Wolf, President of ICI

  19. Sandra Zoratti

    I love this story. Leading by principle takes guts, smarts and unwavering dedication. Not only is it the right way to build, lead and grow a business, it is the only way. Scott’s principle-led proof and advice culminate in this real world story about Now, we can all benefit from and be inspired by this outrageously successful, against-all-odds story of an American born entrepreneur. — Sandra Zoratti – Co-Founder & Chief Marketing Officer at The Marketing Network

  20. Beth McConahay

    Fun, exciting and a joy to read. Full of business growth, marketing and culture insights wrapped up with emotional connections that truly inspire. Principles to Fortune provides superb examples of how to get employee engagement right through value led business practices. This book will energize anyone who has ever dreamed big. –Beth McConahay, Director of Marketing, UPS

  21. Kim B. (verified owner)

    I bought a book for my son and my brother in law because I have known Scott before he started this venture and believe he would have good advice for people wanting to succeed with a straightforward message. I plan to read it when my life slows down.

  22. Anonymous (verified owner)

    This book was a quick read that was loaded with valuable insight! There were many ideas I was able to apply in my own company’s culture. If you are looking for a great business read, this is the one for you!

  23. Josh (verified owner)

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